As a double Ironman World Champion and coach of elite triathletes, I have always been a firm believer in the importance of nutrition for triathlon success. I have put my 30 years of experience in developing the best possible triathlon nutrition – from scratch. No shortcuts have been taken, no compromises made, HIDDIT delivers the quality a triathlete needs to perform at his or her best.
We are proud to fuel the professional ITZU triathlon team for their third season. Fueling pro and amateur triathletes gives us the feedback needed to always develop better, innovative products.