shared passion resulting into personal success

Often referred to by Luc Van Lierde as his 3rd child, HIDDIT was born out of the passion of Luc for triathlon, and his experience with the importance of nutrition to achieve full potential.


Rather that lending his image to an established brand with an existing portfolio, Luc chose to develop his own range together with the HIDDIT team, and really focus on the needs of triathletes – without ever compromising on quality.


These products are the fruit of his passion, and his striving to deliver the absolute best result – we guess that’s the true mindset of a champion.

Developed by champions

Supported by science

Highest quality

Tested for banned substances

Natural sweeteners

Top quality triathlon nutrition - fuel, hydrate & recover with hiddit

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